brand

marketing

Today’s online retail shoppers are committed to brands. Consumers are willing to choose your brand over the competition if they are motivated by what you stand for, not just what you sell.

Causal IQ’s platform offers advertisers a 1-1 conversation with real individuals in premium online environments. Causal IQ can help shoppers connect with brands and create preference through broad reach and emotional storytelling.

Looking for a viral impact? Activate RYPL in your next brand campaign to discover who is really influencing your audience.

performance

marketing

Does your advertising truly deliver? Causal IQ’s multivariate optimization technology is the most efficient model available for programmatic campaign activation and delivery. We ingest and process vast amounts of audience, contextual and campaign data. Gain valuable insight into thousands of data points associated with your ideal customer and maximize ROAS.

Causal IQ’s unique approach to predictive modeling is focused on the incremental shopper typically missed through traditional platforms. This unlocks a whole new audience of high-value customers.

full funnel

You never know where someone will be on their customer journey when they encounter your brand. A full-funnel approach means that you can meet each customer where they are and transition them from prospects to customers.

Our full-funnel analysis follows online retail shoppers from the first point of interaction through to purchase and conversion; closing the loop by continuously monitoring outcomes along the way.